Cycling is great exercise and a fun way to express individual style, but can sometimes become hazardous, especially on city streets. After several accidents and numerous close calls, designer Michael Cherman decided he needed something to help himself stay safe while riding at night. He set out to create a line with one goal in mind: make functional and stylish basics with visibility features. And just like that, Ice Cold NY was born.
Ice Cold utilizes a unique 3M reflective application on socks and t-shirts that produce a strobe effect when lit, making the wearer visible at night. Ice Cold NY is not just for cyclists. It’s for anyone who wants to be seen at night; runners, skaters and pedestrians alike, meeting at the intersection of safety and style. Everything from design to production happens at Cherman's studio in Brooklyn, NY.