It all started back in 1985, when the basketball game was new and the shoes were fresh. A young man from Wilmington North Carolina made a statement by signing a multi million contract with Nike to create the cleanest pairs seen in the industry. but not just Nike he was one of the most marketed sports figures in history. The Air Jordan 1 was first released in 1985, in a red and black colorway to match the uniform of the Chicago Bulls, the team for which Michael Jordan played. This red and black color-way was later outlawed by NBA Commissioner David Stern for not having any white on them. Michael Jordan would wear the shoes anyway, and each time he stepped on the court with the Air Jordan 1 he would be fined five thousand dollars. Nike used this as a promotional tool in advertisements hinting that the shoes gave an unfair competitive advantage and that whoever wore them had a certain edginess associated with outlaw activities. Nike would later create a colorway with red, white, and black which would be worn by Jordan for most of the 1985 and 1986 season. The Retro Jordan 1 will always and forever be the most respected shoe in street fashion. As for the respect of the first J's seen back in 1984, the will always be popular with any type of customer. Private is making a statement with our Retro 1 selections. Which might be the biggest selection in the west coast.
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Private_inc Full Air Jordan 1 Collection. Now Available @ Private_Inc.
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